Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 11

Health care marketing - Essay Example Prudent and effective designing of the marketing materials for the two requires the marketers to consider the factors that appeal to the audience belonging to the high and the low socio-economic statuses individually. Specifically, to design the marketing materials for elective plastic surgery, more sophisticated marketing materials like television commercials showing celebrities undergoing elective plastic surgeries, youth magazines, and bill-boards would be more suitable as they are frequently considered and reviewed by the people belonging to the high socio-economic status. On the other hand, design of marketing materials for STD prevention should be easier and the means and platforms to promote it should be rampant. Marketing platforms for STD prevention may include but are not limited to television commercials, radio commercials, advertisements in the newspaper, awareness campaigns in the educational institutions, and STD prevention