Marketing Plan for IPT

Marketing Plan for IPT Mission StatementOur goal at It's Popcorn Time is to provide products that exceed customer's expectations and that are unique to our business. To establish a truly team-oriented environment of committed enthusiastic employees from management to the frontline employee all working toward the goal of growing our customer base. We should be a model provider of exceptional customer service to both our internal and external customers.IntroductionHere at It's Popcorn Time our goal is to provide customer satisfaction and specialty gourmet snacks and sweets that can't be found anywhere else! Our specialties are flavored popcorn, snack sized pretzels coated with sweet and savory flavors, and delectable cookies. Our products come in many flavors such as chocolate, butter, cheese, and caramel. We are currently adding new items to our menu that will be available in our many local stores. We want our customers to know that we will continue to provide customer service long after their purchase.HB-I PT A319 SwissWe are committed to obtaining their trust and loyalty.In our Marketing Plan we will discuss important tasks such as situation analysis, key marketing objectives, strategic initiatives, tactical plans, and a summary on obstacles we will face and how we will measure our results. We believe that following this plan will prove to be successful and profitable.Tactical PlansThere are several Promotional Tactics for IPT to consider. First and foremost will be utilize search engine registration by starting with the major search engines and then carefully selecting others targeted towards our products. We will also be involved in affiliate programs starting with the gift basket company and the catering companies we currently partner with. Apply for awards is a tactic that we have not discussed but it can be beneficial. This can be time consuming, but applying for quality awards can definitely...

If you dont pee in your pants or throw up, youre not running fast enough.

If you dont pee in your pants or throw up, youre not running fast enough. On a call with my transformational growth group last week, one of the participants shared her high school running coachs words to the team: If you dont pee in your pants or throw up, youre not running fast enough. I immediately recalled a recent yoga class that I attended, where at the peak of the practice in a hot room I attempted- and came close to achieving- a difficult arm balance pose. I felt a wave of nausea come over me and knew I was venturing into new territory. Then I thought about last summer at the outdoor pool, when I watched a kid on the swim team barf by the fence and then hop right back into the pool. Other images, like early contestants on The Biggest Loser losing their cookies repeatedly, also came to mind. Similar physical reactions can result from experiencing strong emotional reactions. I have seen people vomit while doing emotional work; and I certainly know the feeling of queasiness that can come from touching deep emotional fear and pain, or from taking a risk in interpersonal communication. Sometimes simply the thought of doing something new or different for my business makes me want to throw up. What all these triggers have in common is that they arise when people are pushing past their comfort zone- which, by definition, is not comfortable! But this doesn’t mean that the activity or work is something to be avoided. If there’s anything new you want in your life, whether a physical result or an emotional transformation, you will experience discomfort on the way to achieving it. Is there somewhere in your life where you are jogging along, letting yourself get comfortable and staying there?  What would it look like to push past your comfort zone?  Are you willing to experience fear, nausea, or even peeing in your pants to get the result you want? Im choosing to take that feeling of nausea and/or fear as an indication that Im pushing my life in ways I want to push it. It means Im digging deeper. The payoff is stronger muscles, stronger relationships, and a stronger business. If you want to stretch more than you’re stretching in your life and work, and feel like you don’t have the tools or courage to do it, I recommend the training I’ve been taking part in for the past 2 years. See www.transformweekendtraining.com. The next weekend introductory workshop is March 13-15 in Chicago and you can register for free using code TTCOMP. I will be there and would love to meet you!